# Scenaro

> A brand is not a database. It is your story.

Scenaro is the conversational CMS for brands — embedded voice and scenario experiences on your own site, with versioned scenarios, deployment, and analytics per scenario.

## Canonical positioning

- FR: Créez des expériences conversationnelles · Le CMS du web qui parle · Votre marque, pas interchangeable
- EN: Build conversational experiences · The CMS for the web that talks · Your brand, not interchangeable

## Key pages (static HTML, crawlable)

- Home / Platform: https://scenaro.io/
- Manifesto: https://scenaro.io/manifeste/
- Team: https://scenaro.io/team/
- Articles index: https://scenaro.io/articles/
- Beta waitlist: https://scenaro.io/beta/
- Book a demo: https://scenaro.io/lets-discuss/
- Docs: https://docs.scenaro.io/
- Demo: https://experiences.scenaro.io/Y2hvY29kcmVhbS5jb20/index.html

## Published articles

- Conversational AI Promised Everything — And Delivered Almost Nothing: https://scenaro.io/articles/ia-conversationnelle-promesses/
- L'IA conversationnelle a tout promis — et presque rien livré: https://scenaro.io/articles/ia-conversationnelle-promesses/fr/
- The Wrapper Trap: Why Copying ChatGPT Destroys Your Brand: https://scenaro.io/articles/piege-wrapper/
- Le piège du wrapper : pourquoi copier ChatGPT détruit la marque: https://scenaro.io/articles/piege-wrapper/fr/
- Digital Teams and Voice: Between Fascination and Paralysis: https://scenaro.io/articles/fascination-paralysie/
- Les acteurs du numérique face à la voix : entre fascination et paralysie: https://scenaro.io/articles/fascination-paralysie/fr/
- Multimodal Is a Craft, Not an API: https://scenaro.io/articles/multimodal-artisanat/
- Le multimodal est un artisanat, pas une API: https://scenaro.io/articles/multimodal-artisanat/fr/
- When to Use Voice — and When to Stay Silent: https://scenaro.io/articles/quand-utiliser-la-voix/
- Quand utiliser la voix — et quand se taire: https://scenaro.io/articles/quand-utiliser-la-voix/fr/
- Perceived Latency: The Invisible KPI Killing Voice Experiences: https://scenaro.io/articles/latence-percue/
- La latence perçue : le KPI invisible qui tue les expériences vocales: https://scenaro.io/articles/latence-percue/fr/
- STT, LLM, TTS: The Full Stack Behind a Voice Assistant: https://scenaro.io/articles/stt-llm-tts-chaine/
- STT, LLM, TTS : la chaîne complète derrière un assistant vocal: https://scenaro.io/articles/stt-llm-tts-chaine/fr/
- Realtime vs Separate Pipelines: Choosing the Right Architecture: https://scenaro.io/articles/realtime-vs-pipelines/
- Realtime vs pipelines séparés : choisir la bonne architecture: https://scenaro.io/articles/realtime-vs-pipelines/fr/
- Voice Prompt Engineering: A Discipline of Its Own: https://scenaro.io/articles/prompt-engineering-voix/
- Le prompt engineering pour la voix : une discipline à part entière: https://scenaro.io/articles/prompt-engineering-voix/fr/
- Why Most AI Projects Stop at V1: https://scenaro.io/articles/projets-ia-v1/
- Pourquoi la plupart des projets IA s'arrêtent à la v1: https://scenaro.io/articles/projets-ia-v1/fr/
- Conversational Versioning: Deploy Without Breaking: https://scenaro.io/articles/versioning-conversationnel/
- Versioning conversationnel : déployer sans casser: https://scenaro.io/articles/versioning-conversationnel/fr/
- Multi-Model: The Strategy to Break Free from OpenAI: https://scenaro.io/articles/multi-modele/
- Multi-modèle : la stratégie pour ne pas dépendre d'OpenAI: https://scenaro.io/articles/multi-modele/fr/
- Connecting Your Catalog to an Assistant: Far More Than an API: https://scenaro.io/articles/connecter-catalogue/
- Connecter son catalogue à un assistant : bien plus qu'une API: https://scenaro.io/articles/connecter-catalogue/fr/

## Product terms

- Scénario: unit of conversational publication (not "chatbot" or "widget")
- Expérience conversationnelle: full embedded conversational product
- CMS conversationnel: product category
- Collection: connected catalog/media for scenarios
- Publication: staging → production → rollback

## Developer entry

- Documentation: https://docs.scenaro.io/
- Quickstart: https://docs.scenaro.io/introduction/quickstart
- API reference: https://docs.scenaro.io/api-reference
- npm: @scenaro/sdk (https://www.npmjs.com/package/@scenaro/sdk)
- GitHub: https://github.com/scenaro

## Official profiles

- LinkedIn: https://www.linkedin.com/company/scenaro
- X / Twitter: https://x.com/scenaroAI
- GitHub: https://github.com/scenaro
- Substack: https://scenaro.substack.com
- Medium: https://medium.com/@scenaro
- DEV: https://dev.to/scenaro
- Indie Hackers: https://www.indiehackers.com/product/scenaro

## Discoverability

- Sitemap: https://scenaro.io/sitemap.xml
- Robots: https://scenaro.io/robots.txt
- Docs sitemap: https://docs.scenaro.io/sitemap.xml
- Docs llms.txt: https://docs.scenaro.io/llms.txt